What does Mural actually do?
They really get UX. It's hard to explain how fluid and useful their product is until you try it. Nothing else I've experienced comes close for:
- quickly and meaningfully getting ideas on a screen
- freely organizing information in nonlinear space
- understanding where other viewers attention is at, and marshalling it to where it needs to be, in a group setting.
I use it both for personal brainstorming and in meetings, and it's great.
One wish -- if anyone from Mural is reading this -- would be better export tools. The current situation where I ask for an export, I get an email with a link later (which expires!), etc, is super silly. I'd much rather you make my browser hang for a few seconds, honestly -- taking me out of flow is super irritating. (If this is intentional, to make exporting harder and build a walled garden -- stop it / don't bother! Your product is already good; I'm exporting PDFs to attach to emails for (vigorous handwaving) Reasons; I will tell people to come back to your product to edit and collab in the second email to them!)
They've (we've?) done well in driving adoption across the org - dedicated resources, no direct recharged costs attached to use, collateral shared.
Personally not a fan but it does have it's advantages over "standard" presentations.
I am usually a guy who wants to optimize the heck out of every process, but there are not many pain points for me in that kind of interaction.
I often have the feeling that shiny things like these can become an excuse for not starting work or get in the way of getting things done quickly with what you have at hand.