If that domain didn't cost that much it's not like you'd be able to buy it for $12 now anyway. Instead, some domainer would've bought it milliseconds after launch, along with thousands of other speculative domains, and you'd be looking at a parking page right now with a listed sale price of 4-5 figures. Domainers play a VC-style game; one sale needs to cover the cost of lots of losers, and there are lots of big players out there with deep pockets and specific needs, so prices are high.
Economically speaking, an auction is the best way to fairly and efficiently allocate scarce resources.