I think that is why it is too generic for you. You already understand the underlying concepts of a spreadsheet, a database etc. Their target audience doesn't, but they know they need something _like_ that.

I think Airtable is in the no-code/low-code camp. Business people that have some technical ability and used to write Excel macros, can build a tool for their custom business process. Just like they did with MS Excel (or even MS Access) before.

And those people react to the buzzwords. "Oh, it can do a little bit of everything in one tool? And I can get it done without talking to the IT department? Book it."

I think you are too far ahead in your abilities to see the value it provides for people that rely on developer time to get anything technical done.

I'm not sure why you don't have an idea of what they are selling, unless you just don't believe what their website says. "Part spreadsheet, part database" really is an accurate explanation of their product. It's basically how I would start any explanation of the Airtable product.

The rest of it ("entirely flexible, teams use Airtable to organize their work, their way") is certainly market-speak, and doesn't give much more information, but it also doesn't obfuscate anything.