I've said this to most naysayers, but AWS aims itself at businesses, who are much more forward with their pocketbook and lawyers in protecting their privacy. AWS can't safely market data stored in their systems without running the risk of being abandoned and sued into oblivion.

Even Google doesn't dare monetize data stored in their enterprise customer's databases.

EDIT: Failing to offer a privacy-enhancing feature, and actively compromising and mining your customers data are quite different scenarios.