I think the markets intersects a lot, at least if you are to trust what the polls made on people who just bought e-bikes, a lot of them used them to replace cars mainly for everyday work and shopping which is HUGE. Research show that more than half of the car users here live 50 min from their work by bike.
If we spent money on infrastructure for bikes my travel time by bike could be 10 minutes shorter, that would the 50 min area above even bigger.