Many many many incentivrs... Cars that can drive at double the speed and much closer together, meaning a much higher throughput. Productivity while commuting. Ability to serve content and ads to people while commuting. Virtual public transport through large automated vehicles. Much cheaper, full time delivery of goods. Lower death rates. Ability to live in the suburbs and commute 4 hours a day without wanting to shoot yourself into the head. Ability to punch in a destination across the country, then sleep in your car while it drives all night. the list goes on and on