They went after shiny unrealistic options like Fuel Cells/Hydrogen and wasted their lead. The world would have looked very different now if they had invested in Electric 10 years ago. Their "plug-in" electrics have 20-40 miles of all electric range. Even Ford has vehicles with 200+ miles range.
Instead, they still have only concept vehicles and their exec VP still says “We haven’t changed our policy towards battery EVs. We are not shifting our focus to prioritise battery EVs, nor are we abandoning our FCV strategy.” source: https://ww.electrek.co/2019/06/07/toyota-electric-car-images...