I also don't see what has changed if businesses using 3rd party cookies to identify and track users switch to fingerprinting to identify and track users. My privacy is still being invaded in exactly the same way. Forcing companies to fall back to more bizarre and costly tactics seems to be the only path to victory.
A big difference is that every browser provides easy-to-use native features to clear or block cookies--not true for fingerprinting. The complexity and opacity of how it works makes fingerprinting harder to block and clear.
