From my perspective, good. Advertising is toxic even when it's not invading my privacy, and maybe if we make it less effective people will do less of it.
This is exactly what happened during the first dot com crash when we went from $35 CPM banner ads to $1. Suddenly, ads were slathered on every page or websites simply disappeared. What we really need is a deal that works well for all three parties: advertisers, consumers and content providers. Google Adsense was this perfect solution for a while (until it got optimized to max profitability).
Maybe online advertising is like social networks and can only enjoy brief moments of relative balance before the cycle starts anew.
I don't think such a thing actually exists. I mean, there is a way to do advertising that doesn't require spying on everybody -- contextual ads -- but advertisers seem to consider that a bad outcome, and instead are spending a lot of time and energy trying to figure out how to continue to spy on everybody.
The problem right now is that it's all mingled together.
Sure you can. "Use check-out code 'newspaper1' to get 5% off any purcahse!" or something.
1. Find out about content I want. Decide to pay for it. Pay for it. Receive content. A simple, fair transaction where everyone gets what they want with no bullshit.
2. Find out about content I want. Receive content, along with ads that spy on me, distract me from the content I actually cared about, and tell me my girlfriend isn't hot enough, my car isn't fast or luxurious enough, my house isn't big enough, my family isn't safe enough, etc. Under the barrage of this constant psychological attack, I'll occasionally fall for it and end up spending much more money on things that I don't need than I would have spent on the content. And yet the content that I actually cared about and wanted to pay for only receives a fraction of those profits.
