I have noticed that a surprising number of personal acquaintances that have no computer skills, have iPads. The iPad lets them surf the net, read books, email and run some games. They don't have to think about how to use it, it has great battery life, it does the basics that they want and it is fun. One good friend of mine (former business partner) who is almost -intentionally- computer illiterate goes everywhere with his iPad. He loves it. His use is email, basic web surfing and taking notes about what he wants his employees to do. He runs a notepad for each one and keeps track of tasks he has assigned and how they accomplished it. There are way better project management tools out there, but the point is that he, a techno-peasant, is making his iPad do it.

I think a large percentage of the iPad buyers were not techsavvy and the non-threatening aspect of the device is the appeal.