Right; the reduction of intensive animal farming is the primary benefit of this stuff. Replacement sourcing for people who eat meat and would like to continue doing so. As noted in another thread, it's not at all clear that there's much of a difference personal-health-wise: even if Impossible Meat avoids some of the dietary negatives of animal meat, it probably comes with its own. You still don't want to be eating cheeseburgers three meals a day. Rather, if you were going to eat meat anyways, substitute this.