Well, 300 million people are currently living under an administration whose election was most likely heavily influenced by mass data collection and analysis.
Nobody cares if you and your friend read each others diaries or whatever. The problem is the metaphorical diary being owned by a global entity, along with two billion other diaries. Locked behind shoddy security and regarded as sellable for the right price at any point in time.
As a German I was thoroughly (and rightfully IMO) teached to treat the opinion of "haha personally I just don't look further than a few meters beyond my nose and the world looks quite fine now" as danger, not as an excuse and your statement are falls quite clearly in that category. Just because you don't see nothing doesn't mean nothing is happening.