This is a really interesting post but I think there's a fundamental flaw in the argument that the "investors" own the product that Chimero is making. Specifically, Rutledge says:
By selling out first before he created the product he promises, he’s now working for the investors instead of working for himself.
It's specifically stated in the Kickstarter FAQ's that investments are not allowed. No one should be under the impression that they own a portion of the product being produced. Instead, you're receiving a copy of the final product in return for your commitment.