That's how we get deliberately slow pages, articles split over multiple page loads, image slideshows and deliberately slow pages (because time spent on your site is time not spent on the competing websites).

On the other hand we have pages like HN, paid for(?) using other means and built to be perfectly usable and fast. Or some CSEs where revenue comes from affiliates and CPC fees instead of ads, so they try to keep things fast too. Then we have news sites with paywalls and hopefully some day better engineered UI to read those news.

People should just vote with their pockets for a better user experience, IMO.