At my current place of employment we have plenty of average requests hitting 5-10 seconds and longer, you've got N+1 queries against the network, rather than the DB. As long as it's within 15 or 30 seconds nobody cares, they probably blame their 4G signal for it (especially in the UK where our mobile infrastructure is notoriously spotty, and entirely absent even within the middle of London). But since I work on those systems I'm upset and disappointed that I'm working on APIs that can take tens of seconds to respond.
The analogy is also not great because MPG is an established metric for fuel efficiency in cars. The higher the MPG the better.