One of the things I pay attention to from a UX standpoint is “Am I avoiding this function because I legitimately have no use for it? Or is it because there’s just enough friction that I’m avoiding it and not noticing?”

An example from my own audio life: I have airplay speakers and an IoT outlet for their power. When I watch video on my iPad I can get much better sound through the speakers, but because it involves pausing the video, pulling down the control centre, tapping the airplay icon, tapping the speakers as the output, then going in to Home and turning on the speakers, more than half the time I just skip the whole process and listen through the iPad.

It only takes 5-10 seconds total, but that’s still enough that I subconsciously avoid it. The subconscious part is that it just ‘slips my mind’ most of the time as opposed to consciously choosing.