Here's some data from the beginning of 2019: https://www.marketplace.org/2019/03/06/exclusive-look-number...
Behaviorally, none of my friends claim to be using FB regularly anymore, posts from friends have reduced, engagement - likes and comments on posts have reduced tremendously.
Which is expected of negative network effects.
> More than a third of US has Airpods plugged in most of their waking day
Quick Google Search shows 15, 35 and 65mn pieces sold in 2017, 2018 and 2019 respectively.