Thanks for engaging with this.
The idea is the format, domain, open source, to chip away at some major emission sources. If people liked the format it might have lived!
Who I had in mind for the first cut were the affluent - people with an internet connection, from countries with high per capita emissions.
I find the point relevant that the solution isn’t going to be 1 magic thing (ie sequestration or nuclear) but by chipping away on all fronts.