I strongly disagree with this.
The greatest essayists are not putting a "sketch" into the world. I cannot imagine reading an Isaiah Berlin essay and saying, "this is just informal conversation."
Consider Didion, Foster Wallace, Sontag, Mailer, Orwell, Hitchens, Paine, Zadie Smith, the founding fathers of the United States via the Federalist Papers.
There is no lack in seriousness, no lack in rigor, and no lack direct purpose backed by thoughtful consideration and ample evidence.
There are _also_ informal or unserious or musing essays, but please do not lump together the entire genre of essays with a description of Medium posts.