> Name one promising theory/approach in physics which is not getting interest because it goes against "the currently dominant theory of the field".Tip: LQG does not count.
Lack of such promising theories is precisely the point (I guess we are talking specifically about the problem of quantum gravity). Everyone is working with the same 1.5 old approaches and the progress has stalled. Of course individually this strategy is rational because if you try to think of something new and it doesn't work out (which is very probable) your career is toast. But imagine what the brainpower poured into string theory could achieve with a more breadth-first search strategy.