They don’t have to market it, why not just make it available everywhere? I’m not in principle opposed to the App Store but this is one of those stupid things about it. The cool thing about the web is that by default, everything is available everywhere and it is hard and not foolproof to make something not available everywhere. I can read nytimes.com in Germany despite clearly not being part of the New York Time’s target group.
What reason could there possibly be for not making The Daily available everywhere? Sure, hardly anyone will buy it outside of the US but at least Apple is footing all the bandwidth costs and making it available everywhere must be a matter of clicking some checkbox. Wired and Popular Science are, for example, both available in the German App Store. (Not that I would ever want to buy The Daily but this is just so stupid.)