I'm not really looking for approbations--I'm happy to play this business game with a speed optimized team and see how my strategy fairs on merits against competitors maintaining two apps to my one. I'll make that bet all day long.

I'd say hold up and question your assumption that there is a "right thing" at all.

In terms of the perception of what is the "right thing", and the startup bias of this place, that could be true. I'd add though, that there's a reason houses are not made of rebar reinforced concrete. It's too expensive to work and rework. From that, I'd generalize that certain architectural patterns work better in some cases, and in others they are overkill. Wood works fine, and it is faster and cheaper to build with. And if you have to knock it down, you can rebuild the next one for cheap too. Neither is "right."