I read your comment as a really strong case for platform co-operativism -- multi-stakeholder democracy for online platforms: not just owners making decisions, but users and maybe employees together with owners. Generally, democratic currents (whether government or corporate) only emerge through changes in our collective sense of "how things should be".
I'm hoping we all start to realize we're serfs on all these platforms, and start wondering "hey, we're generating most of this wealth... why aren't we given a say in decision-making?"