It's deliberate.
That and they provide no reasoning as to their points. They want the purchase price to not exceed the cinema price. But cinema price is dependent upon the area and theater, so it's not so easy to peg purchase to cinema.
That and why should the purchase price be pegged to the cinema price? A visit to the cinema is a one time event. A purchase entitles you to unlimited viewing. That's worth more to me.
Why should TV shows be 1/3 the price of movies? Most TV shows exceed the length of a film many times over. Yet we're supposed to pay less for more content?
They also want to dictate how movies are distributed. They want access to every movie ever made. Nothing gives you that except piracy. The cost for Netflix to do such a thing would be astronomical. And for that, these benevolent individuals are willing to bestow upon the providers of these services 3 movie tickets, or (by their other claims) the price of 3 films. Why? You have instant access to every movie ever made. Watching over 3 movies in a month using this service diminishes the price you are paying per movie. Watching a movie a day makes your movie watching habits cost 1/10 of a film using the service.
That and their filtering suggestions are stupid. Why should a third party service let you sort by IMDb ID? Why should they care what a movie's IMDb ID is?
This isn't a plea to studios to get them to change their "evil ways", it's a way for over-entitled douches to feel good about ripping people off.
If any of these were real concerns of pirates, movies out in theaters wouldn't be pirated.