What limits Apple to the electronics market? It's been clear for a long time that they need to grow outside of electronics. Apple's value is in its design and brand. They could be so much more than an electronics company, under different leadership.

(As an illustration for this post: https://jasonlefkowitz.net/2016/10/why-apple-doesnt-care-abo...)

By 2009 Apple's iPhone business was larger than its personal computer business. By 2011 it was larger than all of Apple's other businesses put together. By 2015 it was several times larger than all of Apple's other businesses put together.

Which is why, even though I'm not the world's biggest Apple fan, it always amuses me to hear people complain that Tim Cook hasn't pulled another iPhone out of his hat. The iPhone was the kind of hit that only comes along every two or three decades. I'm struggling to think of anyone who's produced two hits on that scale.