This is so typical of Apple criticism. They did do well with the iPhone and Mac that now any new innovations seem boring in comparison. It’s wrong.
The Apple Watch came out under Cook. That is more than an “accessory.” It’s a new platform, new OS variant, etc. It’s dominating smart watches.
The AirPods are pretty innovative in terms of the fine grained details that have made them super successful.
Latest OS builds included evidence of stereoscopic glasses in the pipeline.
Remember Apple isn’t always the first with stuff, even smartphones. Their innovations are more around key details and hardware/software integration that makes the whole system work like magic.
The Apple Watch is literally designed to be an accessory to the iPhone - you can't use most of its features without an iPhone. I wanted one for my Android phone but tough shit for me.
If you like it as a product that's fine, but it is absolutely an accessory to an iPhone because you can barely use it without one.
As of the latest OS you can download apps directly to it.
The Newton is an interesting foil.
Why wasn't the Newton the first smart phone? Early internet, barely a high-speed cellular infrastructure, silicon not quite small and efficient enough, no lithium batteries, cost....
Saying the Newton was "ahead of its time" is really a way of saying all the right bits and pieces weren't there yet.
We'll know what the next "big thing" is after it happens. You can't force it though regardless of the dollars you have for R&D.
Just MHO.
They almost did it with wireless speakers (the HomePod is an absolute engineering marvel, entirely unparalleled as a speaker), but they left out bluetooth in a platform play for AirPlay on their own phones/tablets, and it basically flopped. It would have been an airpods-level success if it were a record player that could play everybody’s records.
People keep talking about how they might do it with cars, or televisions, or glasses, or whatever. But so far, as yet, that has failed to materialize.
Edit: I left out the watch, despite it being the best selling watch. It isn’t as better than a normal watch as an iPhone was better than a blackberry; it is merely sufficient: great, but certainly not insanely so. If it could support Google Assistant instead of Siri, and had better bluetooth device support, and didn’t require an iphone, it might be. But the watch presently really just falls short of the Apple level expectation for a product. To be fair, that level is literally “insane”.
I mean they just did that with smart watches and earbuds, under Cook. They are totally dominating those categories with uncontroversially the best designed products. Not good enough for you?
I'm not familiar with the Apple Watch (nor the iPhone much to be honest). I'm kind of an old-timer that fondly remembers the Apple II and the early Macintosh.
Should have added an emphasis that, _for me_, I feel that their magic is fading. Same with Google, in their early years I was amazed - now, not so much. I guess miracles don't happen so often, and I should respect their continued growth and renewal. (And there are still elves working there.)
But that feeling is irrelevant to whether or not they are innovating or not.
That philosophy was Steve Jobs' key insight back than. Today many companies excel at magical ux design.
And sure, their control over iOS and their rich clients allow them to do stuff others cannot. And definetly, it's incremental innovation.
But that's very little innovation, considering their size or compared to their competitors - Google AI and moonshots, Amazon(where do i even begin), or Microsoft(Cloud and their research efforts).
People seem to forget that one of the first things Jobs did was get rid of Apple’s Advanced Technology Group and focused research on profitable products.
Google’s lack of focus explains why it has had five failed messaging apps.
And they have a few bets that with time and some luck could make them a lot of money.
It's very likely they would be able to cover their investments, at the very least.
And they have ackuired many new capabilities as a result.
It makes for a better financial future, a stronger company long term, and also, contributing so much value to the world is simply a good thing.
You don't get these kinds of problems when you aren't trying to mass produce cyclical consumption.
I’m at a point where I’m surprisingly preferring Windows and Linux for my desktop work. I just wish there was a better alternative in the mobile space than Android, which I feel is in an even worse state than iOS.
Innovation at Apple scale takes time. Let’s see what happens with AR.