Did we read the same article ?
EDIT :
> As Tim Wu pointed out in a 2003 law review article, what usually becomes of these battles—what happened with piano rolls, with records, with radio, and with cable—isn’t that copyright holders squash the new technology. Instead, they cut a deal and start making money from it.
[...]
> now, in 2011, there was a plan—a plan that seemed to work equally well for everyone at the table
[...]
> DOJ’s intervention likely spelled the end of the settlement agreement. No one is quite sure why the DOJ decided to take a stand instead of remaining neutral. Dan Clancy, the Google engineering lead on the project who helped design the settlement, thinks that it was a particular brand of objector—not Google’s competitors but “sympathetic entities” you’d think would be in favor of it, like library enthusiasts, academic authors, and so on—that ultimately flipped the DOJ.