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0 pointsgesman6y ago0 comments

Brand awareness ads. Pretty much it’s irrelevant what you say about brand ‘X’ as long as you bombard gullible observer with ‘X’. Then buying ‘X’ would be more familiar choice for millions than buying ‘Y’ or ‘Z’.

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4 comments · 2 top-level

VBprogrammer6y ago· 2 in thread

I'm not saying you are wrong but brand awareness ads are, if I'm reading correctly, exactly the kind of wasted ad money the parent was talking about. They are the cluster bombs of the advertising world.

I think the Parent was actually advocating surgical PPC management of the style patio11 has written about extensively.

godtoldmetodoit6y ago

Branding is a moat. There's a reason Coke and Pepsi spend hundreds of millions on branding ads and I am sure they know there is a ROI there.

tomaszs6y ago

Brand campaigns are good if you use vast multichannel campaign to make people remember your product. I dont need to say it is extremely expensive but works.

Other reason to use it is when you dont want to be screwed by fake clicks, and are 100% sure people will find your product anyways and buy it.

morgosmaci6y ago

And that was half of this post, the blog was as much about using their new product to track this problem as it was about finding the problem. Kudo's to solving a problem you find while making the product.

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