You'll notice the design is less than inspired, there is only one subscription plan, and the product tour is weak. The product itself is a little disorganized, but functional. All in all, it was good enough to release and get paying customers, but not good enough to be proud of or convert at the level I'd like to see.
Check back in about a week, and you'll be able to see a fairly major design upgrade. I redesigned the UI and the entire sales funnel based on customer feedback and will be wrapping that up later this week.
Did you guys have any inspiration?
Did you start with a template and tweak it?
Do you have a solid design guy on your team?
I'm slightly ashamed to publicly admit this, but my design is a poor imitation of what I think is a rather good design here:
http://www.atebits.com/tweetie-mac/
I took some cues from them, simplified it so that I could actually do it myself, and then stopped improving it when it was no longer absolutely embarrassing.
The logo is just Arial. Go figure.
I have since redone it almost completely, and I think the new one is much better, but like I said, you won't be able to see it until sometime later this week/next week.
The new design is much more focused and less scattered. Each page has a clear point to get across. Aesthetically, it's nicer as well, although I've confirmed that with precisely zero people.
As far as the app itself, I just made that up from scratch.
Version 2 is now at http://easyunsubscriber.com and has a few payment plans. We're still doing a lot of testing and tweaking.
We plan on doing a lot of multivariate testing on the current version (2) to find out the best pricing plans to maximize our revenue. We're also testing to see if users are more likely to buy if we have a video demo or just a screenshot.
We also bought version 2's design from http://www.chimerathemes.com
Here are some resources.
http://venturehacks.com/articles/minimum-viable-product-exam...
http://www.quora.com/What-are-the-best-examples-of-Minimum-V...
I'm hoping to have an alpha by the end of this week, but I'm never sure when it's "alpha-ready" :(