I agree with the parent. The VR aspect really narrows the market to someone who has a powerful PC and wants to spend at least another $400 for a VR headset. As far as I can tell, all the VR headsets are proprietary, and games must be written to support them... for some reason. Which is a huge turn off. I don't want to buy a VR headset, then find out the next badass VR game only works with some other headset...
Steam supports all major PC VR HMDs, including Oculus Quest shortly with a remote link cable. There are some games that are only available on the Oculus store (mostly those funded or developed by Oculus) but the majority of PC VR content is on Steam.