I flip-flop on that. I mean you just get more relevant and useful ads? Running shoes on sale? Cool if I need some.
But you also don't want ads publicizing private health info to people who are nearby. Like, I don't want to sit down and watch "TV" at a friends house and have to wonder why I'm seeing ad after ad for valtrex.
I used to be on the relevant ads side of the equation. Then I realized that I have been pumping data into Google for two decades and I still get terrible ads. I've let Google peek into many parts of my life and they aren't giving me more useful ads now then they did in 1998.
Plus, if I need shoes it's not hard to find shoes. I order from Zappos and they show up tomorrow.