Since part of the registration fees go directly to the government, registering a .ly domain is about the shortest route you can take to get funds into the hands of terrorists planning attacks on western countries without being subjected to a criminal investigation in the US.
It is fun to play pretend on the internet that your actions have no impact on the real world, but you should take a few minutes to reflect on what your business is supporting.
The .ly domains are attractive, especially considering so many great names under that TLD are still available. However, I'm personally a little wary (whether there is just cause to be or not) and I would be wary x10 for anything commercial/financial.
True, that is what is holding us back. We're exploring some .coms
If a USP to compete with the likes does not come to mind, then find a niche business activity that makes payments. Then design it around their and their customers requirements, I have a similar project on the drawing board.
