Thanks for responding to my comment. I should be clearer that I think her message is weak specifically on a moral basis. That’s a bad thing because it is pretty damaging behavior to see coming from someone with so much influence over young people.

As a piece of PR though, you are absolutely right. There’s nothing weak at all in this message.

Attempting to mobilize millions of fans like this is a nuclear option not only because it is a huge expression of power, but also an apt analogy in terms of the morality of whether such power should be used at all. (Said with all due respect to the victims of actual nuclear weapons.)