Option 0. block no ads, publishers receive all of the applicable revenue from their preferred network
It isn't clear to me from the website what happens if the publisher is unaware or unable or unwilling to claim revenue generated through this fringe browser's alternative revenue mechanism. Who ends up with that money? Is advertising even shown? Is the user aware of whether or not the publisher is in a position to claim revenues of the ads they're seeing?
Depending on the answers to those questions, the addition of (2) could be worse for these publishers if it makes some users who otherwise would've (begrudgingly or otherwise) chosen option (0) feel morally justified in switching over to (2), converting their real (0)-derived revenues into unrealised (2)-derived theoretical revenues.