Ads aren't inherently bad, but modern digital advertising has been co-opted by bad actors. Brave offers an ad-free experience by default; this is necessary for your privacy and safety online.

But users are increasingly more aware that protecting themselves from harmful ads also means stripping their favorite creators of support. This is where Brave steps in to offer a complete solution, rather than the partial solution of "just block and forget".

Brave Ads are opt-in, entirely private (data never leaves your device), and pay the user 70% of the ad revenue. By default, that 70% will flow out to the sites/properties you visit on a monthly basis. If you like, you can choose to keep some (or all) of it for yourself.

So we don't necessarily want a Web full of ads. We want a Web full of empowered users who have control over their data and attention.