While we are trading anecdotes, my extremely-non-technical girlfriend returned her Macbook in part because of the touch bar; the other part was the terrible keyboard.
In any case, it is very non-obvious that removing the function keys used by power user and non-power user alike (often for work) is necessary for the survival of the company.
It is also very non-obvious why the function keys had to be removed for a touchbar to be added to an already relatively expensive piece of hardware. The touch-bar/function keys are already non-reachable from the home row for most people; so what's another row? I think this was a design-oriented decision, not a regular-user-centric one.