Agreed. One of the reasons why maybe they didn’t that is because someone thought “we gotta get out those big series everything is expecting like Mandalorian out, and we can’t release it first on Denmark and not the US”, which someone probably replied “why don’t we launch in Denmark without any big names” which got laughed at because then none would want to sign up for it.
The tension between Marketing and Engineering makes another victim.
I believe Google specifically fight against this by mandating every project to have an insane scalable architecture from the get go. You can’t be Google and fail at that when you sell your infra to corporations promising that won’t be a problem. Someone at Disney+ probably made a calculated bet that if they can solve the problem soon, none will care about this in a few weeks.