I buy essentially all my gear from the REI co-op, who seem to have both customer-friendly return policies as well as genuine commitments to environmental standards for the gear they stock.
I'm not sure whether it's a case of more people arguably abusing the spirit if not the letter of the policy as part of a modern take everything you can mindset. Or if it's that more and more stuff is made in the same Chinese factories and they literally tend not to "make stuff like they used to."
A bit of both is my guess.
"Increasingly, a small, but growing number of customers has been interpreting our guarantee well beyond its original intent. Some view it as a lifetime product replacement program, expecting refunds for heavily worn products used over many years. Others seek refunds for products that have been purchased through third parties, such as at yard sales."
https://www.npr.org/sections/thetwo-way/2018/02/09/584493046...
I think that's the rationale they gave, and I believe them. My brother has pushed what I consider the moral limits of generous return policies a couple of times, and given what I've seen at REI scratch and dent sales, I think other people are as well.
Most of the stuff in the stores is those brands fashion lines, but their website regularly has more outdoor focused gear. I even once bought a Snow Peak backpacking stove from them.
That's probably a part of it, a long running joke in the skier community was that "REI is an acronym for Return Every Item."
That plus blatantly notably lower quality Chinese production probably put an end to it.
https://www.gore-tex.com/support/guarantee-and-returns
I have never personally used this policy but I know others who have.
That's easy. Pretty much every single non-REI branded item that they sell in the store is insanely marked up compared to what it can be bought in the brand's store.
It makes sense that they stopped offering a lifetime policy. 1 year is still generous. They also offer price adjustments up to 2 weeks after purchase (if a sale starts, for example).
I paid almost $200 for an Outdoor Research rain jacket back in 2017. Last month the zipper broke off, and they immediately sent me a replacement. Now I won't think twice about what brand I buy the next time anyone in my family needs a lightweight rain jacket.
I used to be a long-distance road cyclist, and I paid a premium for the Dura Ace brand for chains, cassettes, chainrings, shifters, etc. On two different occasions something failed in the 3rd year of use, and both times Shimano replaced the broken part under warranty. Had I gone with cheaper kit, I would have had a slightly less quality ride experience and would have been out the cash to buy replacements out of warranty.
I bought a pair of L.L.Bean boots 2 months before they suddenly dropped their lifetime replacement policy. Guess what brand of boots I'm not going to touch with a ten-foot pole now?
Finally, I owned a Tesla for almost 3 years. For the first year Tesla honored its warranty for about a dozen issues that came up. I was willing to work with them through the issues because of how responsive to the problems they were at first. By the time I was at year 3, they were refusing to fix anything -- most notably, a shudder in the half-shaft that happened under moderate acceleration. I immediately got rid of it and won't ever purchase another car from that company.
It's all about how you treat your customers after the sale. Shimano and Outdoor Research have a fan for life. L.L. Bean and Tesla have earned someone who now discourages others from purchasing their products.
Maybe they just like to see their gear after some proper usage to see how it's holding up.
The only caveat seems to be that they now require you to have the original receipt, otherwise people would still be buying 30 year old clothing at garage sales and exchanging it (which is the reason they had to drop the lifetime guarantee to begin with).
As for returns, I'm not sure they're any "better" than REI, but I fully buy into their philosophy of "if it's broken, fix it" and "don't buy this jacket." They try to be the antithesis of fast fashion and consumerism. If your jacket's zipper or stitching fails after 10 years of taking you to incredible heights, and you feel entitled to a replacement, you are delusional. Either fix it, or pony up the dough for a new one. You're not just investing in a new piece of clothing when you exchange money for it, you are investing in the company and its continued craftsmanship, R&D and training of newcomers to keep making and improving things. And in Patagonia's case, lobbying for better standards environmentally and sociopolitically. Asking for a refund or replacement is basically a vote for offshoring, reduced quality, carelessness towards the environment, etc as far as I'm concerned.