Sorry 'film-makers', you do not get to control what happens on my personal devices. You might be able to control the theater experience but you can't control me. If you think you can control me then you can keep your crap. You may have leverage over Netflix but I don't really need Netflix anyway. The more you try to control me the less I want anything to do with you. Its my choice to watch your film as you intended, or not.
To be clear, I haven't seen or used this feature. But 'film-makers' asserting control over my personal environment and choices is offensive. Apatow's films will not be shown on my devices - enjoy being ignored, Judd.