I'm definitely on both sides of the fence.
After Fitbit bought Pebble, they made the ecosystem poorer. The Pebble tech team was stronger than the team that absorbed them.
Fitbit customer service is excellent, but their warranty is bad, and their build quality seems poor.
My Fitbit Ionic (about $300) stopped working one month after the 12 month warranty ran out, and they offered me a 20% discount on my next purchase. They haven't lit up the SiO2 sensor on the Ionic after (3?) years.
Google is great at a lot of things, but how invested are they in being a supplier of a niche, always connected device that collects personal data every second of the ...
Wait a second! Things might be looking up for Fitbit devices! (But maybe not the users)