I'm starting to think we're arguing over something entirely different. Maybe some over-stuffing of phrases. I'm talking about Google knowing that I, James Simmons, uniquely identified individual, am searching for [something undesirable to have others know about]. I don't personally care either way really, because I've given them this information. Are we talking about the same thing or are you just talking about Google knowing from site A to site B that your browser's owner likes Korean pop music and chocolate cake mix?