There is all this hype about Groupon and social buying. Why aren’t advertising platforms doing this instead of buying platforms that do this?<p>Currently, the advertising platforms such as google adwords, facebook advertising, adbrite, buysellads.com, etc are all based on models that support “the highest paid advertiser will have the best placement.” I know when I search, I want the best deals to show up - not who paid the most to give me the potentially worst deal for me. Opinions?
