They can't find someone to take their money in exchange for a useful service.
That isn't a Google problem. That's our opportunity.
I can't think of a single company known for riding Google's coat tails. Why aren't people responding to the enormous wealth of Google by emulating them? We don't have to be beholden to a few huge tech companies there is space for so many more players.
I try to see things I can do when other people tell me a story about who is to blame for something. It's all a matter of framing.