> Another mistake, it was pointed out by Kevin Hale, iirc, this year at startupschool, that founders make is they think their pricing model (or their UX) is a key differentiator, when in most cases it isn't.
Yes, I have seen that happen a few times in SuS (I'm a 2018 and 2019 batch alumni). Founders are obsessive about their pricing and as a result they usually undercharge.
My usual advice to pre-market-fit stage founders is that you don't know yet what the right price is, so choose $random_price and move on, you can always adjust later. And for post-market-fit stage: raise your prices.
Of course, there is no single 'right' answer on pricing. It depends on many factors, but for B2B it usually holds true that pricing isn't that much of a differentiator.
