All paid targeting options available on social media platforms (opens in new tab)

That's because it's an app, not a site [0]

As @jklinger410 mentioned, it's a combination of notes, to do, personal wiki and other stuff.

[0]: https://www.notion.so

Just having all the targeting options under one dashboard is already a very significant improvement in the strategy step that any PPC manager must think about.

All the stress and energy spent going back and forth between ad platforms really only favors the installed players.

Notion is great, but I cancelled my account immediately after finding out they use fullstory. Yes I can opt out, but the risk is too high for private notes, especially when using different browsers or multiple machines which I often do.

I should say that I have nothing against fullstory, we use it for our own saas application.

Edit: typo.

I like how it looks but I’m never going to shovel my private data into some random startups silo. I already trust Apple Notes but the chance of it going away or them doing something bad with my data is pretty slim and it’s still locally in my backups.

Hehe indeed. I love how it's a big database with the ability to create different visualisations for tables and records.

E.g. you create a folder (DB Table) and then you create pages inside (DB records) Or you create a board(DB Table) and then you create Columns(DB Records) and tasks inside each column(DB Records with connections another table).

Would also be amazing to open their API, lots of integrations would come out of it.

Furthermore, based on CrunchBase, they are a small team with a seed fund[0].

0. https://www.crunchbase.com/organization/sugarbox

It's great for knowledge bases.

Plus, they allow direct export of any page to PDF so it has half-replaced Google docs for me.

This is 100% correct, but this list is more about knowing if some ad platform can be a good place to launch ads to a cold audience (that are more targeted for the product) - because, after a while, every single one of the 6 ad platforms allow for lookalike audiences and those will be much more profitable.

Not for job offers, as that would break Federal law - but for all else, it's good to go (but very ineffective just by itself).

From my experience social, namely the largest one - Facebook - delivers way better results than any solution from DSPs.

People forget that the medium itself is important, not just the data.

(Let's not forget that the data directory reach, from the first page of search results has the reach of part of US Households, it doesn't have the global reach a social network like Facebook has).

So I disagree: some social platforms have great targeting compared to open web.

Facebook's targeting is far more accurate than any DSP, including BlueKai.

Thanks Dan and if you need any help finding targeting options or using the knowledge base just email the address in my profile.

Sure aresant, just email the address in my profile - thanks.

I'll probably do it in a version 2.0 of my knowledge base, but almost every platform offers the exact same type of retargeting, so it's not that insightful.