Instead wasting time to build culture influence. They simply bought companies from western and become rule maker.

For example, Tencent already bought two popular esport game companies from U.S.(riot game /epic game). Not only for making money, also for ruling esport world.

https://www.pcgamer.com/every-game-company-that-tencent-has-...

The point is the Chinese market is so large that “American” cultural exports are often tailored to the Chinese.