Yeah classic marketing strategies of pitching value and getting an entire team to buy in is no longer going to work for communications products like these...
It's all about capturing enough single user joy to incentivize user invitation.
Made it a bit easier to screen capture!
It could easily have been “we wanted to increase engagement so we made a game here’s the link” but this is 10x better
Of course, in longer tail usage patterns, the more users that we have, the higher engagement we normally see.
Some out-of-the-box ideas include extending our Spotify integration to audio channels so people can collaboratively play music together.
Stay tuned :)
Why not talk to your customers and ask them what they want, then spend your time building features they need? Is the empty office experience an actual problem or is it more that people are busy and don't want to use your tool. Gaming them into spending time in your product does not seem like a win.
My mistake in the past with my own startups was to spend time building features that I thought would solve problems that my customer has instead of building things they really need. This sounds exactly like one of those cases.
"Press stunt: Hire a street performer at Caltrain"
Really? You think that is how your unicorn will succeed?
