If you run your own business you often have a much easier pathway to living close to work: move your business. Commercial real estate rents often fall off even faster than residential ones do as you move away from the city center, and the competition from other local businesses tends to thin out. If it's a desirable and affordable place for
you to live, it's likely a desirable and affordable place for
your customers to live, which makes it an ideal place to situate a local business.
And being flexible with your lifestyle and assumptions so that you can get what you really want in life is exactly what is being discussed here.