Everyone who runs a business, just like everyone in any other life circumstance, must balance multiple concerns at the same time. So, the need to make money, and the need not to be a jerk. They can and should overlap in the same individual.
We've gone through periods in our culture where we glorify greed and self-interest. (Commentary like yours makes me think of Reaganites or Ayn Rand.) We've gone through other periods where we acknowledge the need to band together. (Think 1960s hippies.) A functioning person probably needs both types of influence at various times of their lives. I get really tired of how many people glorify or worship the former and neglect the latter.