Snort!
I am imagining a bunch of microdosing firangi sitting in their gravity pods, asking each other what Indians do to be, like, all cool and stuff. "Build a successful business" is, like, way too square an answer, daddy-o. Anybody can be a dull old business man. Our customers want to be cooool. So what's cool and Indian?
Yoga?
Sure, man, but everyone does yoga. They probably do Yoga in Kansas these days, so how's that gonna build our brand? Yoga goes without saying. We need something way cooler than that. What is it?
(Long awkward silence.)
Ah, I've got it! Bollywood dancing! Yeah, they eat that shit up over there. Let's do that.